ashish goel urban ladder

LinkedIn is the world’s largest business network, helping professionals like Ashish Goel discover inside connections to recommended job candidates, industry experts, and business partners. Ashish has 3 jobs listed on their profile. Founders. Starting with your home. Social media. “My locker is stocked with 30-40 books on all subjects favorite being fantasy fiction,” he says. Their contemporary, sleek, solid-wood furniture pieces virtually became conversation starters. This is what the Urban Ladder Founders did to survive the initial year: 1) Rajiv and Ashish interacted with vendors and made them believe that their products are customer-friendly and worth to try. Find contact's direct phone number, email address, work history, and more.  ×  A personal investment from Ratan Tata, Chairman Emeritus of Tata Sons is an “It’s recognition of what we are doing,” says Goel. display: none !important; Goel talks about one book he has read—one that has helped shape long-term strategy at Urban Ladder. The same table, the same chair was used differently by different people. View Ashish Goel’s professional profile on LinkedIn. Urban Ladder is an online furniture company founded by Ashish Goel and Rajiv Srivatsa in 2012. Show Details. How To Get 100 Followers a Day on Instagram? Launched in 2012, Urban Ladder has raised a total of about $112 Mn in eight rounds far, with last funding came in debt fundraise from Trifecta Capital. One of the features that caught everyone’s attention was human silhouette standing alongside the furniture. It can be equated to the DNA of the company. At one place in an interview with a magazine, he says that “We increasingly realize the power of that one special place in the house where we can relax and tune out the daily slog.” He has always analyzed the way people sit differently on the same chairs in a meeting, noticed that many of our children still sleep in parents’ beds even though they may have their own nicely decorated rooms or belief among Indian customers that wood is the best material for furniture. See the complete profile on LinkedIn and discover Ashish’s connections and jobs at similar companies. The feeling of guilt he realized was not good business in falling short of the expectations of customers even if it’s just over being late on the delivery of products. Some observers said it was because you wanted to get into low-ticket fast … The feature became an instant hit” says Goel. Goel is an avid reader—and not just of management books. Ashish and Rajiv were college buddies and lived next door. Urban Ladder offers gorgeous furniture online to fuel your creativity: Spend precious weekends to visit 4-5 stores with your family, wait for the staff to attend to you, compare prices, features and discounts, haggle over the ‘final’ price, and finally wonder about the quality of wood and workmanship. The investment had valued RRVL at a pre-money equity value of Rs 4.587 lakh crore. Srivatsa founded the company with Ashish Goel in 2012 and grew it to become one of the prominent online furniture stores in India. Incorporated in February 2012, Urban Ladder, founded by Ashish Goel and Rajiv Srivatsa, posted a loss of Rs 50 crore on a turnover of Rs 440 crore in FY20. Urban Ladder is an online furniture company that aims to build a million beautiful Indian homes. So far, it has received total funding of ~$115 million from investors like Steadview Capital, Sequoia Capital India, etc. “The purpose was to grant people a good idea of the height and breadth of the furniture when put next with an average person’s height.” The feature became a rapid hit. In 2012, we started Urban Ladder with a vision - to make a million homes beautiful. Over the period of last 4 years, Urban Ladder has become a household name for all things furniture. Avinash Shekhar. There was no such place from where they could order decent furniture of their choice with attractive options and ended up sleeping on the floors for a few months. Founders. As a brand, we believe that we can meet the needs of all of Chennai’s multicultural customers,” said Ashish Goel, CEO and Co-Founder, Urban Ladder, in a press release. About Urban Ladder In 2012, Ashish Goel and Rajiv Srivatsa founded Urban Ladder. Popular Urban Ladder's Searches. 【咕噜网编译】 印度家具与家装电商Urban Ladder上周末宣布从红杉资本、TR Capital以及原有投资者Steadview Capital、SAIF Partners及Kalaari Capital那里完成了5000万美元的C轮融资。 印度理工学院的两名高材生Ashish Goel与Rajiv Srivatsa在2012年7月建立 The company presently has only 4 stores across Bangalore but provides deliveries in up to 75 cities through its website. Urban Ladder CEO Ashish Goel believes in tabling creativity 7 min read. Follow and connect with us on Twitter , Facebook , Linkedin 1. It began as an online furniture marketplace and later pivoted into a single brand retailer after securing a licence as a single-brand retail firm after the government allowed 100% foreign direct investment in the segment. Urban Ladder is a design-led, omnichannel brand which offers furniture and home decor. There are pinch hitters like Sehwag, and there are people who rotate the strike and build the innings like Dravid. Avinash Shekhar. Your email address will not be published. 8 5 free credit every month. 1. Rajiv and Ashish had plenty of interactions with potential hires to make them believe in their story and vision. “The purpose was to give buyers a fair idea of the height and width of furniture when compared with an average person’s height. Urban Ladder co-founder Rajiv Srivatsa named as partner and country head for Antler ... urban ladder, Y Combinator, Rajiv Srivatsa, Ashish Goel, antler. It is present in 12 cities across India. They were searching for some particular niche on the internet to start with. Urban Ladder started in 2012 as a 10-member team operative out of a house in Bengaluru’s Marathahalli space. And to examine the factors that differentiate a leader of a successful business venture among a crowd of failed ones I guess is a fascinating subject. “The range was limited, the designs weren’t good, or the vendors were not dependable.” Is what Ashish Goel said. One distinct feature that caught everyone’s attention was human silhouette standing aboard the article of furniture. The world may be moving towards e-readers and e-books but Urban Ladder CEO Ashish Goel is still captivated by the paper version. Their latest funding was $5.6 million raised from Trifecta Capital on September 21, 2018, from a Debt funding round. About two months later, FabFurnish started and later, Urban Ladder joined the fray. Today it is easy for our customers to walk into a friend’s home and identify an Urban Ladder product from a distance. Your email address will not be published. Sponsored Stories. Urban ladder quickly gained attention in metros, and tier-one cities for its elaborated specifications and common-sense touches like giving a name to every furniture. She can reflect and analyze work like nobody else and never lets the bigger picture escape from sight. Ashish Goel of Urban Ladder says small furniture shops can drive innovation 17 Sep, 2018, 08.01 AM IST. Updated: 17 Aug 2018, 02:37 PM IST Shrabonti Bagchi. Ashish Goel is 39-year-old CEO and co-founder of the Indian furniture brand Urban Ladder. Employee contacts. Urban Ladder Home Decor Solutions was founded by Ashish Goel and Rajiv Srivatsa in 2012. We were then just 45 days into the market, we decided to say no to 75% of our business because this arrangement of third-party logistics and quality let us fell short of our promise to customers. Headquartered in Bengaluru, the company delivers to more than 100 towns and cities across India. 501 - 1k. Built With ❤️ In India. Incorporated in February 2012, Urban Ladder, founded by Ashish Goel and Rajiv Srivatsa, posted a loss of Rs 50 crore on a turnover of Rs 440 crore … It began as an online furniture marketplace and later pivoted into a single brand retailer after securing a licence as a single-brand retail firm after the government allowed 100% foreign direct investment in the segment. The idea of the Urban ladder came from an experience that changed their lives. That is the level of coherence and consistency we want the brand to have. Lusha complements profiles with B2B contact and company information for FREE. Goel, CEO of Urban Ladder knows exactly why size matters. It took lots of time and struggle, but eventually, vendors agreed to work with them. Inshorts News: एक फेसबुक पेज से Rs.600 करोड़ की कंपनी! During that time they bought new flats next to each other and had the horrible experience of their life while buying furniture for their homes. Name. Ashish Goel and Rajiv Srivatsa – Urban Ladder Founders, after graduating from IIT & IIM, and working many years with corporations like Mckinsey & Co. and Yahoo respectively, desperately wanted to start something of their own. A leader is someone with a vision and a passion for making things happen. While their competitor was expanding to multiple cities, the team centered on only 35 categories and 3 cities within the initial year. 1. Popular Urban Ladder's Searches. Urban Ladder wasn’t the pioneer of the furniture market. Urban Ladder’s focus is on stylish and modernistic furniture that comes with the promise of superior quality. It was not an unchallenged market to start with. }, 8 Particularly once it involves ‘not’ doing one thing, even at the price of the business. Gadgets Now Bureau 29 Sep, 2016, 09:29AM IST His company is now growing @ 50-60% every month. 20 Consumer , E-Commerce , Hardware Basic Information Many as 1500 startups have closed down in India of Rs 4.587 lakh crore like Sehwag, and.... Mind behind bold and bright ideas unquestioned market to start with Indian furniture brand Urban Ladder co-founded! Searching for some particular niche on the internet to start with a set! 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