Companies employing a significant number of Gen Zers, therefore, could do well to consider the usage of tools like social media messaging or campaigning in addition to AR and VR.Â, reveal that at 12 seconds, millennials’ attention span is 4 seconds longer than that of the younger generation. This post explores how life has changed, so far, for Generation Z. But some worry more than others. Over 85% of Generation Z will learn about new products through social media and 69% will visit a store based on a retailer’s social media post. But some worry more than others. The majority of Gen Zers (77%) see diversity as a major factor in a job. Generation Z technology and social interest preferences reveal that 96% of this age group living in North America have phones. That translates to 2 billion Gen Zers worldwide, and data shows this already is the largest cohort alive. The Gen Z age group currently occupies a little over one-quarter of the global population. 71% this generation watches more than three hours of online video daily. (Source: The Center for Generational Kinetics) 6. than Millennials to believe that age 13 is the appropriate age for a first smartphone. Between 2000 and 2010, the country’s Hispanic population grew at four times the rate of the rest of the country. Instagram made its boom after Facebook acquired the platform. and facts, more than two-thirds feel more positive towards a brand or a media when they promote gender equality on social media. While Facebook remains the most popular social media regarding product discovery for all generations, it seems that younger people spend more time on Instagram and YouTube to find new products.Â, Business Insider’s research on Generation Z’s social media habits shows that this group really loves watching YouTube. This presents an opportunity for marketers to create videos showcasing their products or services.Â, Instagram made its boom after Facebook acquired the platform. And the latest Generation Z education statistics indicate that although both generations are equally concerned about how they would manage paying for their education, with a total of 21%, Gen Zers appear to be more stressed about the matter. Generation Z will represent 24% of the global workforce in 2020. On mobile alone, more than half of Generation Z spends more than 6 hours a day. more than 64% of Generation Zers love to use Instagram on a daily basis. work a total of 18 jobs across six careers in their lifetime and will more or less change 18 homes. they are digitally native. 6% claim they are Asian compared to 4% of millennials. A Generation Z vs millennials comparison reveals that in relation to Gen Zers, one out of ten millennials is concerned about the cost of education. Gen Z technology stats. From all social media, Instagram is most popular among teens in the US. 85% of Gen Z learns about new products via social media. The average Gen Z’er received their first mobile phone at age 10.3 years. Known as Generation Y or Generation Me. On the other hand, less invasive ads such as skippable pre-rolls and mobile rewards videos achieve net positive scores. A solid 80% of this generation strongly believes that technology and automation pave the way to a more equitable work environment. Related Post: 10 Ad Blocking Statistics Every CMO Absolutely Must Know. Enter Generation Z: Born between 1999 and 2015, they are the first truly “post-Christian” generation. That said, different sources tend to define them differently. The reality is that Generation Z struggles with mental illness. In fact, 43% of individuals would gladly participate in a product review, and another 42% would play an online game for a campaign. Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents. The “minority white” population will comprise. Not only that, but they are choosing to go directly into the job without any education. After all, it was Snapchat that pioneered the famous Instagram stories and videos on their platform. Social media platforms have curated advertising options to this audience, from Vine’s 6-second videos, Snapchat’s 10-second story limit, and YouTube’s 6-second pre-roll ad. 52 Gen Z Stats to Know in 2020 General Stats. 68% of them say they are very conscious about the role they play in the world and do their part in turning it into a better place for future generations. Working with cutting-edge technology is a big deal for this young generation to such an extent that, as, reveal, a massive 80% aspire to work only with such technology. This is evidenced by Generation Z’s preference for influencer marketing. In the US, NPD data shows that this age group accounts for 27% of the nation’s consumers. Approximately 71% of Gen Zers spend more than three hours per day watching online videos, a significant difference from the 32% who spent only one hour doing the same in 2016. Generation Z values authenticity and realistic narrative in advertisements. As digital natives, a majority of Generation Z will be connected online for at least 1 hour, and close to half are connected online for an incredible 10 hours a day. A mere 9% of teens prefer Facebook over other social media platforms. This 2020 State of Gen Z ® research study dives into Gen Z’s attitudes, beliefs, and habits toward work, career, and as emerging leaders. It seems that social media is what influences this age group’s habits the most. What is characteristic about the Generation Z population (individuals born after 1997) is that they are the first age group to grow up with technology, i.e. By Melissa Deckman [Image credit: Fox News] A truism of the American religious landscape is that Americans are becoming more religiously unaffiliated and that this tendency is especially pronounced among the Millennial generation (born between 1981 and 1996). Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the. 67% of Gen Z prefer real people in ads. What is characteristic about the. For comparison, Generation Y and Gen X did not fall below 25% in any of the categories. Currently, 1 in 5 Americans belongs to Generation Z. Overall, Gen Z is optimistic about diversity in regards to gender, race, and sexuality. 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