Google’s original logo breaks a pretty important design rule — never use more color than you have to. But hidden in the Coca-Cola logo is actually the flag of Denmark. But what I think is so cool about this mark specifically is that it’s done in this illustrative, comic book-y style. Any goofball with a trial version of Photoshop can put an airplane in an umbrella. I don’t know how they did it, but it makes this the kind of logo you have to pay attention to. Hidden within the waveforms in the Cisco logo, you’ll find a subtle little representation of the Golden Gate bridge — a clever nod to the communication company’s San Fransisco roots. The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros; the negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral. “Subaru” is the Japanese name for the Pleiades star cluster, also called “The Seven Sisters.” That’s why the stars are there. Is this the coolest icon of all time? Each shape is a different outline of London from different points in its long history. But also? 17 hidden images in sports logos you won't be able to unsee. Now that’s wild. There is no explanation as to why the elephant has a star for an eye, but I suppose it’s a nice touch. Subaru also has a meaning that you might not have realized. It’s right there in the letter ‘C’. Tour De France. Look closely, though, and you’ll see that the mitt is actually made out of two letters: M and B (for Milwaukee Brewers, obviously). It’s a perfect visualization of both sex and a conversation. The best logos seem so obvious in retrospect, and this logo is a clear example. See if you can spot the surprise images. We all love our mum, or mom depending on where you’re from. We see them in television commercials, on our way to work, and on T-shirts. It’s got everything: a cat, a word bubble, and an aesthetically-pleasing way to put them together. Because giving (and saving) should make you happy, the “G” in “Goodwill” is zoomed in and cropped to form a smiling face. For those who are unaware, take a look between the … A very cool example of a golf ball being made into a moon. But is that really what’s important here? See more ideas about Logos, Clever logo, Hidden messages. Designing logos can be a very difficult task. But hidden in the Coca-Cola logo is actually the flag of Denmark. Pandas are such cute animals. We look at them all the time. Stands for London Symphony Orchestra. It’s a happy person wearing beats headphones! This one may be hard to spot at first, but we’ll give you a hint: Toblerone was started in the city of Bern, Switzerland which is famously associated with bears. If your logo has a hidden message, it makes the design visually more appealing and helps build an impressive image of your brand. You ever see a logo that can only be described as “tasty”? This film production company leveraged their name to create a logo that conveys the workman-like nature of making movies. Last (and most clever of all), the tiny triangle to the left of the “N” is pointing — you guessed it! If this dentist’s office could promise my family would be close enough that our bodies could be mistaken for a molar, I know where I’d take my oral-care business. Here’s another logo that I very well could have overlooked its second hidden item. Another logo combining a bid with a GPS pin, this logo would simply look like a cool (if not weird-looking) parrot if we weren’t being told there was a location aspect also in play. Hidden in the girls collar is the letters ‘M’ ‘O’ ‘M’. It was designed to resemble two people — the customer and the dealer — shaking hands. I’m from Minnesota and saw this logo for the state’s hockey team, oh, I dunno, 800 times before I realized it wasn’t just a collection of trees at night — it was in the shape of a mountain lion-esque beast. Goodwill If you try to see a spartan warrior in this logo, you will, similarly easily. via Formula 1. Actual subways. While it does make it slightly harder to read, the super-cool use of an eagle’s outline as an “E” makes this logo so engaging. Your logo is your hardest-working brand asset. But it's not often we encounter a logo with not one, not two but, er, eight images hidden inside it. The symbolism is obvious in some cases but skillfully subtle in most. The brand Unilever does a lot of stuff, so instead of deciding what one product they wanted to be defined by, they threw in every damn product they make. And, in 90% of cases, we've no idea what meaning is hidden in those seemingly abstract lines. Here’s another example of a logo that works in Arabic. Not only does the logo for this Africa-focused charity show the continent it’s looking to help, it also shows a silhouette of a grown-up and a child. All in all, the designers behind these logos seem to have nailed the art direction and execution. Sports logos. Almost makes you want to buy a mid-2000s phone, doesn’t it? To create logo design with a concealed message, you need to follow these vital tips. These are meant to be interpreted as symbols or meaning associated with the company. The negative space in this logo reveals New York’s iconic skyline of tall buildings between the legs of the giraffes which, quite honestly, looks a little painful to me. Can you see the secret message? All you have to do is tilt it a little to the right and then shift the “nose” upwards. The meaning behind the notorious McDonald’s logo is actually quite a strange one, and it certainly wasn’t intentional.. Back in the 1960’s McDonald’s wanted to change the look of it’s logo, and hired in a specialist to do so, Louis Cheskin. It forms the logo for Roxy (whose parent company is Quiksilver). While the ape is quite a beast, my money would still be on the lion. It came from a bet Lacoste made with the captain of the French Davis Cup team. But still, it’s cool to point out, and this is a super tasty logo. Another really simple example of logos with hidden images. At first, all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. Logos with hidden images like this one make me smile. The Tour De France logo. Well, those stripes are arranged to look like a mountain — the kid of obstacle its customers will be able to overcome, so long as they buy Adidas shoes. Below we will review 20 clever logos that have hidden symbolism you may have not noticed before. I wouldn’t have thought this logo was anything but a bull if I wasn’t being told it was coffee, but that coffee cup would be nice-looking all on its own. This is exactly that — the placement of the dot and color shift indicating an actual lighthouse is absolutely, unequivocally tasty. Unlike most fires, this one is nice to touch. Go ahead, try it. So, right here hidden in the mountain is a bear. That’s a lot to fit into one image, so clever designers often use “secret compartments” to communicate everything—and create mesmerizing logos with hidden … I feel like I’ve seen the FedEx logo a million times in my life but have never noticed the hidden image before. 14 hidden images in logos that you won't be able to unsee. Hidden images in logos . Many of us don’t even consider what these logos mean beyond the fact that they represent some of our favorite brands. The charity Shelter really gets it’s message out there with this hidden logo design. 25Fed Ex The ‘P’ is shaped like a thumbtack. but it does contain that weird “S” shape we all used to draw in middle school, interlocked with another weird “S” shape we all used to draw in middle school. Not only do these two rings form a “T” — like “Toyota” — they also hint at the interconnectedness of Toyota’s products. Not only is this a striking logo, but it has a coffee bean hidden in its background. Lacoste didn’t win the suitcase but he did get a nickname out of it – referencing both the distinctive flair of his dressing and his fierceness as a competitor. North West Airlines got craft with their logo mark. We've seen lots of logos with secret messages over the years, from Amazon's secret 'smile' to the famous FedEx arrow. I didn’t, and I wear a lot of Levi’s jeans. To be honest, I never realized how much headphones look like the letter “P.” I will never make that mistake again. What you probably didn’t know is that the founder of this popular fast food company paid $50 for this logo, which was originally drawn out on a napkin. This dog, with his music notes for paws, looks fun and makes me feel good about the idea of going to see the Musical Dog Show (which is about all you can ask for from a logo). And because if you live in the mountains with bears, you need good chocolate to survive. While the lion part was, to me at least, pretty obvious, I won’t lie to you. A letter was just murdered.). Maybe. This is another logo with multiple interesting details. Okay, so you knew that. It seems that sweet makers have a knack for including hidden images in their logos. The Toyota logo is doing a lot of work conveying multiple meanings. Using your “razor sharp” focus, you will notice that the “G” and “I” have been perfectly cut to represent the sharpness and precision of the razors. I just love fascinating logos like this one. Every single letter is made up of the 8 digit. The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. You probably noticed that this arrow appears to point backward. The design sure brings the party (Image credit: Tostitos) Tostitos is certainly in good company with its use of hidden imagery, symbolism and meaning in its logo, as this bumper infographic displaying a whopping 50 examples backs up. Here’s a logo you’ve undoubtedly seen all over the place. (They’re great for painting.). When Wendy's redesigned its logo in 2013, the company insisted the word "MOM" in the collar was unintentional. This logo is for a foundation that helps fathers have “the talk” with their sons. From box scores to standings, we see these images so frequently that it’s easy to miss elements that are staring us in the face. The “C” in the name is an artful chicken. Boy oh boy do I ever love this design. You’re smart. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty. Hidden in the My Fonts logo is a hand. As you may have guessed, its flagship store is located in Paris. The San Diego Zoo continues the trend by turning the letters “Z” “O” and “O” into an animal’s paw print. 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